Chris is a student, with access to the amazing resources of a university library. So, I got him to borrow me some business books. Entrepreneurial ones! Most of them are a load of waffle, but a couple have been very good (more on this soon!)
One of the books (plus an article in an old copy of Frankie!) made me think about packaging, and the purpose of it. Obviously it's there for a reason - to tell people who made the item, what it's made of, how to look after it. It can also make you feel a bit special! It can make you want to buy something even more. It should be nice, don't you think?
So, voila! The brown kraft card one is our old swing tag - sort of cute, and functional. I hope you agree the new one is just that bit more special.
From now on, whenever you buy a Pocket Carnival purse it'll be just a teensy bit more special, we hope!
Now, on to the softie packaging!